TikTok introduces STEM feed for Sub-Saharan Africa
Through the feed, teen users (who account to 25 per cent of the platform’s users globally) can enhance their knowledge on topics such as the nature of bacteria, planetary science, astrophysics, the inner workings of technology, and robotics
The world’s fastest-growing entertainment platforms, TikTok, has launched a Science, Technology, Engineering, and Mathematics (STEM) feed in Sub-Saharan Africa (SSA).
The feed, which is currently live and available in over 20 countries across SSA, offers content specifically covering STEM topics. It features content in the English language with auto-translated subtitles, verified by two independent fact-checking organisations, CSN and Poynter.
TikTok is enjoyed by more than a billion users worldwide, many of whom are curious people looking to increase their knowledge of everything from social issues to art and even education.
“Evidence of this is seen in TikTok’s #BookTok with 47 million video creations, created by users who have formed a community of avid readers looking for their next read. #LearnOnTikTok appeals to the intellectual user, a beehive of interesting facts, tips on optimising TikTok, and niche subjects,” says TikTok Head of Content Operations SSA, Boniswa Sidwaba.
She adds: “TikTok is home to more than entertainment. It’s a platform where users flock to make discoveries; whether it’s uncovering a new restaurant, listening to a new artist for the first time or learning a new language. #STEMTok expands the world of discovery for our users whilst educating them with enriching content.”
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“With the STEM feed, parents and guardians can rest assured that the platform offers more than dance trends and new songs. On TikTok, they can be every part of a community of shared interests. The STEM community is growing and with it a variety of interesting content creators passionate about sharing their knowledge, insights, and experiences,” says Sidwaba.
Some of the STEM creators on TikTok to watch in Kenya include:
Eric Mwaura (@profmwaura01), who creates interactive content for maths and science enthusiasts. He takes pride in exploring STEM topics, delving into phenomena such as the gravity hill, why people in Antarctica don’t feel upside down, why babies don’t have an innate sense of time, and whether the Earth moves according to the Bible and science.
Duncanzz (@duncanzz) is the go-to person for all things tech-related. He helps his followers learn how to get things done using technology, from reducing mobile data usage on certain phones to making devices scroll automatically.
Wambui (@hikingtechie) uses hiking sessions to creatively review tech gadgets. She creates entertaining and educational videos that recommend the best and most affordable laptops for university and college students, as well as fun facts about technology.
Jessy Lesley (@jessylesley) creates content that focuses on unboxing and reviewing gadgets, tutorials, and effective software tips. He shares advice on home set-ups and where to find tech products.
