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Njerae kicks off the year with a new spellbinding anthem

Following the successful release of her latest single Nyumbani and a high-flying 2024, fast rising Kenyan Afro-Indie recording, performing and producing artiste Njerae continues to ascend with the release of her highly anticipated new track, Beg For It.

Teaming up with her collaborator and power producer Kobby Worldwide, the jam showcases Njerae’s distinctive vocal style and songwriting craftsmanship, further solidifying her position as a rising star in the Kenyan music scene.

Njerae and Kobby have previously combined for her chart-topping Aki Sioni (currently at 1.7 million streams on Spotify) and OTD (1.1 million on Spotify) records alongside Njerae’s bonafide classic debut album Unintentional.

Two years later, Unintentional remains in the Apple Music Kenya Top 50 albums, while Aki Sioni maintains a lofty 15th place in the Apple Music Top 100 Kenya charts.

“Beg For It is an Afro-R&B track that speaks to the importance of communication in a relationship,” Njerae says.

The song tells the story of a lover-girl who is knee-deep in love. She expresses that she not only wants this man, but she yearns for his love and is virtually willing to beg for it.

Njerae explores the initial confusion that comes with loving someone and the lengths we go to show it.

“I have always been a fan of open communication in relationships but sometimes I also realise that it can be hard to say what you want to say. ‘beg for it’ was my attempt at letting him know that I not only want but need his love,” she shares.

In 2024, Njerae notched the Album of the Year Award for Unintentional in a fan-voted category at the inaugural digital 254 Radio Awards.

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