Farmers in Eburru village in Gilgil Sub County have begun a sensitization campaign for the revival of pyrethrum growing.
The group is moving from village to village in the entire Nakuru County to ask farmers to start growing the important crop.
According to the Eburru farmers association chairman Peter Muhia, time was ripe for the revival of the pyrethrum sector.
Muhia said the county had the best weather to grow the crop noting that they were targeting at least 3,000 acres in the area.
“We have started this campaign because an investor has already shown interest in the sector and will be buying the crop”.
Speaking to the press after a farmers field day in Eburru, Muhia said the revival of the sector was critical to the economic well being of locals.
“When the sector was thriving, we were able to educate, feed and take care of our children and other economic activities, but this has since changed”.
He called on the government to move with speed and revive the industry saying it was the lifeline of hundreds of farmers.