The global cosmetics company ‘The Body Shop’ has today announced entry into the Kenyan market through Franchise Business Director Sarah Jackson in an effort to satisfy the rising demand for beauty products made ethically and ecologically.
The British-founded, change-making beauty brand, which sells over 800 products has opened its first location in Nairobi through an exclusive franchisee, The Mask Retailers, revealed plans to launch an e-commerce platform in 2023 in order to provide customers in the East Africa region with easier access to their products.
“Kenya is a fast developing economy which is well positioned to attract global brands aiming to strategically have a share of this market. The Kenyan consumer deeply cares about how ethically and socially conscious a business is across its entire value chain and also value for their money. The Body Shop is bringing the consumer over 800 products that meet their need for high-quality, naturally-inspired skincare, hair care and make-up, produced ethically and sustainably,” stated Jackson.
The products are said to be made with eco-friendly materials, including reclaimed wood and recycled plastics that were destined for landfills.
Tea tree oil was obtained from the East Coast of Kenya and the foothills of Mount Kenya by collaborating with the Kutoka Ardhini group, a network of more than 1,000 farmers.
“This is implemented through The Body Shop’s Community Fair Trade programme that helps producers gain market access and invest in social and environmental projects that benefit their communities. Over 13,500 farmers, producers and artisans are part of the Community Fair Trade programme globally,” claimed Jackson.
The Body Shop established in 1976 in Brighton, England, by Dame Anita Roddick with an aim of making a difference in the beauty industry by providing high-quality, naturally-inspired skincare, body care, hair care and makeup produced ethically and sustainably.
The Body Shop is a global beauty brand and a certified B Corporation.