Alcoholic beverages firm Kenya Breweries Limited (KBL) has today reinforced the growth of its WhiteCap Trademark with the introduction of a sleek canned beer of 330 millilitres format in the market.
The can pack introduced is meant to give consumers more value and convenience whilst also aligning with the brand’s eco-friendly credentials.
“Consumer demands and preferences have changed such that consumers are continually on the lookout for products that fit in with their lifestyle, have great taste, simplify their lives, catch their eye, and have a positive impact on the environment,” said Ngugi Kerago Head of Emerging Channels.
“We aim to balance the premium nature of our beers with substantial value. The can is an ideal choice because it is lightweight, convenient, chills quickly, and easy to carry. Plus, from an environmental point of view, it is more eco-friendly,’ he added.
During the immersion session, KBL’s Marketing Manager, Beer Category Catherine Ndungu said they are confident that the innovation will be equally successful with their consumers and will help grow the category.
“We want to become an essential beer brand for the region and beyond and be known for creating aspirational beers that are consistently delicious and offer convenience. We are also offering a solution to the moderators who are constantly looking for drinks that are of Low alcohol, no added sugar and availed in a small format which appeals best to them,” she added.
The new White Cap Crisp 330ml sleek can format will be available at a recommended retail price (RRP) of Sh230 per can.
WhiteCap crisp is blended with fine Kenyan ingredients to make a clean, lighter taste, sugar-free, and quality crisp beer to appeal to those aspirational drinkers that want a modern but accessible beer with premium flavour, enjoyed every day on light drinking occasions such as during a meal with friends, lunch or afternoon de-briefings.