Investors seeking to invest in the most profitable and sustainable sectors on the continent have received a major boost after Investera partnered with their African subsidiary, Investera Plus Africa to own and operate a customised Investera Plus platform for the African Market’.
The multi-million UAE-based business intelligence and investment firm has customised the Investera Plus platform tailor-made to meet the business requirements and bridge existing gaps in the African market’.
According to Investera director, Mahmoud Suleiman, their experience has shown that sometimes people have ideas without the money, on the other hand, people may have the money, ideas, and competent skills but without trusted contacts on a target location to turn the idea into reality and Investera Plus Africa solves these problems.
“At other times, companies want to get into new markets, but they don’t know the market nuances, the relevant legislation or the regulatory environment – they have no way of getting credible, affordable and relevant business intelligence to make that decision. Investera Plus Africa solves this problem and more,” he said.
Through a partnership deal with their Africa counterparts, Investera Plus Africa, the organization will provide bespoke market research, conduct credible due diligence, and provide investment advisory and financial intelligence services to investors, businesses, and entrepreneurs interested in starting or doing business on the continent.
Investera Plus is a platform that will guide investors seeking to invest on the continent about the most profitable and sustainable sectors to invest money in.
It will also provide industry insights, conduct market research, and gather smart and timely business intelligence to guide investment decisions.
Additionally, the platform will link venture capitalists to promising start-ups and entrepreneurs, and expose young innovators to companies, investors, and individuals keen on turning their dreams into profitable realities.
Investera Plus will offer a one-stop network for companies, high net worth individuals, philanthropists, young and established entrepreneurs, industrialists and regulators covering all the 55 countries on the continent.
Kenya, East Africa’s biggest economy, has been picked by Investera Plus Africa as the prime location to set up its operations because of the country’s strategic importance in the global business matrix.
According to the Executive Director of Investera Plus Africa, Tito Mutai, they have studied investment signals in many countries in Africa, and what they see in Kenya is a very investment-friendly country.
“By setting up Investera Plus Africa, we are plugging into a very fertile business infrastructure, and providing the missing link to transform the continent’s investment climate. Kenya is geographically and geopolitically connected to the rest of the continent, therefore, by setting up operations in Nairobi with our partners in the United Arab Emirates, we’re sure that we will serve all our clients with business and investment goals in different parts of the continent,” he said.
The country hosts the African headquarters for a number of global institutions such as the United Nations and top media hubs for the British Broadcasting Corporation and the China Global Television Network.
Besides, the country ranks highly in the ‘Ease of Doing Business ranking’.
Aside from an investment-friendly business environment, massive inflows of foreign direct investment over the years, and a stable political environment in a volatile continent, Kenya also has a highly educated and highly skilled young population with proven experience in cutting-edge innovation, coupled with a ready infrastructure for massive investments across different fast-growing sectors in the service industry, and in agriculture and manufacturing.
Mutai stated that this will be the first time that one company will be setting up a platform geared towards facilitating trade by creating a trusted network of investment operators to interact, vet information, carry out background checks, learn from each other, and to access
bespoke, timely and relevant industry insights, business intelligence and investment research.
“If you want to set up a mining operation in the Democratic Republic of Congo, or to invest in a technology start-up in Kenya, or in the hospitality sector in Malawi, or even in oil and gas in Chad or Nigeria, the platform will give you access to verified and credible contacts, industry insights, and market intelligence in those countries, helping you navigate the business processes to help you execute your growth strategy,” said Suleiman
“If you are in any African country and you are a farmer with farm produce, say bananas, fruits, vegetables, or even rice or avocados, through the platform, you will quickly get contacts and insights on the most profitable markets or buyers anywhere in the world, with the best prices for your produce.”
Suleiman added that young innovator, with big ideas but without the money to experiment and turn their ideas into a sustainable business should join Investera Plus Africa the platform which will link them up with a pool of investors, venture capitalists, philanthropists, and experts to help them achieve their dream.