KAM, Naivas partner to empower local SMEs
The workshop will showcase 60 registered SMEs from key sectors such as household & personal care, food & beverage and agribusiness
Naivas Supermarket and the Kenya Association of Manufacturers (KAM) have partnered to provide local SMEs with a vital platform to present their innovative products, engage with industry experts, and explore new growth opportunities.
They have consequently organised a workshop which will showcase 60 registered Small and Medium-sized Enterprises (SMEs) from key sectors such as household & personal care, food & beverage, and agribusiness.
With a focus on fostering innovation, sustainability, and collaboration, the initiative seeks to equip these businesses with the tools and resources needed to thrive in today’s competitive retail landscape.
According to Naivas’ Chief of Strategy, Andreas Von Paleske, the involvement in the workshop underscores the commitment to supporting local suppliers
He underscored the significance of the partnership, highlighting the vital role that SMEs play in the company’s growth and the broader Kenyan economy.
Paleske added that the involvement in the workshop is part of its ongoing efforts to empower local businesses, drive job creation, and promote sustainable economic development in Kenya.
“The ‘Retail Ready – Partnering for Growth’ exhibition reflects our commitment to not only offering quality products to our customers but also supporting the growth of local suppliers,” he stated.
“We believe in the transformative power of partnerships, and by providing this platform, we aim to help SMEs navigate the retail landscape and unlock new expansion opportunities,” he added.
In addition to product displays, the workshop will feature networking sessions, enabling SMEs to connect with industry professionals, potential partners, and investors.
The collaborative environment is intended to foster business growth, encourage knowledge exchange, and strengthen partnerships within Kenya’s SME sector.
The workshop will also offer insights on sustainability practices, retail strategies, and the evolving consumer market. Attendees will have the chance to engage in workshops and discussions, providing them with valuable industry insights to further enhance their business strategies.
“We are excited to be part of this initiative that will empower SMEs to scale their operations and become more competitive in the marketplace. The exhibition not only serves as a showcase for innovation but also as a catalyst for business growth, job creation, and sustainable development,” Joyce Njogu, Head of consulting and sustainability at Kenya Association of Manufacturers stated.
