betPawa, FKF partner to launch rewards initiative for Women’s Cup
FKF CEO says the Locker Room Bonus initiative provides financial relief to female players
Betting firm, betPawa, has teamed up with the Football Kenya Federation (FKF) to unveil the Locker Room Bonus initiative for FKF Women’s Cup, a ground breaking sponsorship designed to empower female players and technical staff through performance-based rewards.
The programme will provide immediate financial bonuses to winning teams and individuals reinforcing betPawa’s commitment to advancing excellence in Kenyan Football.
Under the initiative, financial rewards will be distributed as such; Preliminary Matches: Ksh 85,000 to each winning team per match, Ksh 3,300 for each of the 23 players and 3 technical staff members on the winning squad. Additionally, in the Final Match: Ksh 118,300 to the championship winning team and Ksh 4,550 for each of the 23 players and 3 technical staff members.
This structure ensures that every victory directly benefits both teams and individuals, fostering motivation and professionalism and sustainable growth in women’s football.
“This collaboration with betPawa is a game-changer for the FKF Women’s Cup. The Locker Room Bonus initiative provides financial relief to female players while raising the tournament’s profile by rewarding exceptional players and winning teams.” Football Kenya Federation (FKF) CEO Harold Ndege.
On her part, Ivy Nyonyozi Igunduura, betPawa’s East Africa Regional Manager | CSR & Sports Development stated; “At BetPawa, we believe in investing in sports development and talent across Africa. The Locker Room Bonus is more than a sponsorship, it is a commitment to ensuring women’s football receives the recognition it deserves. When players and staff are rewarded for their efforts, the sport thrives. We are proud to partner with the Football Kenya Federation to drive this transformative change.”
The FKF Women’s Cup, a cornerstone of Kenya’s football culture, has become a vital platform for nurturing talent and creating pathways to professional leagues and national teams. Only second in stature to the FKF Women Premier League, the knockout stage has attracted big competition in recent past.
