In a strategic partnership aimed at enhancing value for cardholders while invigorating Kenya’s tourism and hospitality sectors, SBM Bank and Serena Hotels have signed an agreement to boost customer experience.
The deal introduces a tailored suite of exclusive offers for SBM cardholders across all Serena hotels, resorts, lodges and camps in Kenya, positioning both institutions as champions of experience-led service and regional travel.
The alliance will allow SBM Bank cardholders enjoy an array of offers for a period of one year upon the renewal of the agreement, including 20 per cent discount on all dining experiences during popular events such as brunch and Seafood Fridays, 15 per cent off accommodation and 10 per cent off spa treatments at Serena Hotels’ Maisha Spa and Health Club.
As part of the rollout, Nairobi Serena Hotel will serve as the flagship property where guests can begin enjoying the exclusive offers. Whether indulging in a culinary experience at Café Maghreb, enjoying a rejuvenating spa treatment, or planning a weekend escape, Nairobi Serena reflects the best of what this partnership aims to deliver.
Speaking at the signing ceremony, SBM Bank Kenya Director of Consumer Banking Beth Thuo underscored the significance of the partnership in the current financial and consumer landscape.
“The financial landscape in Kenya is evolving as consumers increasingly seek integrated experiences that add substantial value to both their lifestyles and financial management,” she said.
“SBM Bank is committed to building meaningful partnerships which enable our clients to access unique hospitality experiences while also supporting sustainable tourism. By joining forces with Serena Hotels, we are empowering our customers to explore, unwind and enjoy Kenya’s world-renowned hospitality with greater convenience and affordability,” Thuo added.
Serena Hotels Regional Marketing Director Maureen Okore expressed enthusiasm about the partnership: This collaboration opens a new chapter for both Serena Hotels and SBM Bank as we bring together financial excellence and the richness of African hospitality. Our goal is to welcome discerning guests who appreciate meaningful experiences in some of Kenya’s most scenic and culturally significant locations. By making these experiences more accessible, we are not only strengthening our connection with local travellers but also supporting the continued growth of Kenya’s tourism narrative.
This strategic agreement responds to growing consumer demand for the seamless integration of financial services with lifestyle and leisure benefits. It reinforces SBM Bank’s customer-centric approach while complementing Serena Hotels’ mission to promote local travel through accessible, high-quality experiences rooted in cultural and environmental heritage.
The partnership anticipates a notable increase in traffic at Serena properties while simultaneously driving the utilization of the SBM suite of cards.
