Limuru Road-based Redirectmall, in partnership with its Compassionate Capitalism Economic System, has announced the launch of a pioneering initiative aimed at creating 100 millionaires in Kenya. The programme is designed to build a self-sustaining economic ecosystem for Africa by empowering individuals while reducing capital flight from the continent.
Under the programme, participants — known as Pioneer Sellers — begin by purchasing an inventory of 400 Inspirational Wall Portraits.
It will see Redirectmall set up an online store for each seller on https://Redirectmall.com/, lists their products, and promotes them through its proprietary influencer network. The company’s fulfillment team then manages all deliveries directly to buyers, ensuring sellers do not need to handle inventory or logistics.
Each portrait sale generates Sh387 (US$3) in profit, resulting in Sh154,000 (US$1,200) once the initial 400 units are sold. Upon completion, sellers unlock 40 Level 1 bonus shares in the Compassionate Capitalism system, each paying Sh12,920 (US$100) per month — providing over Sh500,000 (US$4,000) in monthly lifetime dividends at no additional cost to the seller.
Operating under the Family Monthly Income Plan, the programme links each Pioneer Seller’s inventory to pre-identified active buyers, eliminating the risk of unsold stock and ensuring consistent, predictable returns without additional financial commitments.
Beyond personal earnings, the initiative is founded on a principle of mutual benefit. In exchange for their success stories, Pioneer Sellers provide testimonial videos, which serve as a key driver for onboarding 10 million sellers across Africa. This expansion is projected to generate billions of dollars in platform revenue for Redirectmall, strengthening African economies by retaining wealth within the continent.
“In essence, our success depends entirely on the success of our Pioneer Sellers,” said Caroline Lambert, the Public Relations Officer of Redirectmall. “Your prosperity fuels the growth of the entire system.”
The program builds on the proven track record of the Black Wall Street, which has successfully issued UPAP shares — a stake in the entire operations of the Black Wall Street and Compassionate Capitalism Economic System. Each UPAP share is pegged at $100 per month in dividends and Sh3.9 million (US$30,000) in cash-out value, secured through 20,000 Investment Points earned from purchases at Redirectmall. In this new initiative, Pioneer Sellers receive bonus shares upon meeting their first sales milestone, creating a lifetime income stream without additional purchases.
By reinvesting profits within Africa and creating scalable opportunities for individuals, Redirectmall and its partners aim to establish a cycle of prosperity that benefits both people and economies. The company invites interested participants to secure their place in this program and join the movement toward African economic independence.
Founded by King Charles N. Lambert, Redirectmall is touted as a revolutionary digital marketplace designed to empower African producers, service providers and retailers.
It says its mission is to deliver infrastructure, investment access, loyal customers, and a pathway to full industrial participation, serving as the commercial engine of the Black Wall Street economic revival, with a focus on building Africa’s financial future on African terms.
