Njerae releases much awaited visuals for Beg For It

Kenyan artiste Njerae has released the highly anticipated visuals for Beg For It, the lead single off her 2025 Extended Play (EP) Four Letter Word.

Beg For It”is gaining popularity among music lovers and enthusiasts, becoming a love anthem in event spaces in Nairobi and beyond.

Four Letter Word EP was dropped on Valentine’s Day, celebrating love while acknowledging all the phases that one goes through when they are infatuated.

Directed by the super talented film director Jesse Cassidy, famously known as King Khassidy, the video captures the story behind Beg For It, blending shots, lighting, color, ambience, and the subjects to compliment the messaging in the track.

The director has worked with various lethal acts like Buruklyn Boyz, Octopizzo and Njerae namely. King Khassidy was also the director of Njeare’s top-charting single Aki Sioni (Magik Mix), which has recently hit the one million mark on YouTube.

The visuals feature Kenyan pop group H_Art The Band’s member Mordecai Dex, who perfectly executes the role. In the video, Mordecai, who is also a musician and producer, acts as the toxic lover whom Njerae is ready to risk it all for. His performance creatively carries the story with his actions.

He picks Njerae up, drives her to a picnic date, brings food, and holds her hand despite him being a toxic lover (being distant and seeming late to their date). The following morning he makes her breakfast and creates a space where she can be herself.

She returns the favour by helping to take care of his dreadlocks and hanging out with him. These actions reflect the thoughtfulness and love that Njerae craves in Beg For It. With every scene, the two show love to each other, and it further drives the core message of the song; human beings are forever ready to fight for the people they care so much about.

“The video is a piece of my heart. Alongside Khassidy, we thought portraying a couple in a relationship exuding raw emotions is important. Acts of service, spending time, and a lot more in between. It felt important to show these aspects for me, and to work with a director like Khassidy who I believe would bring out the vision of the music precisely,” Njerae mentions.

The Aki Sioni hitmaker is known for creating love songs that resonate with Kenyans. In events, they sing along to her songs, letting their emotions out and deeply expressing how they vibe with the song. Njerae’s penmanship, often a work of artistic expression, is a source of power for those who are seeking love or those who want to heal from it. With every lyric, she creates meaning not only for herself, but for those who need to be affirmed.

Beg For It does not shy away from expressing the desire to go far and beyond to seek love, and that’s why Njerae is easily relatable. Beyond this video, she has other works in store for her fans for the rest of the year.

Four Letter Word is out now debuting at No. 2 on Apple Music Top 200 Kenya, with Beg For It amassing over 200,000 streams since its release.