Reckitt Kenya rolls out anti-malaria campaign, unveils Wahu Kagwi as ambassador
Reckitt Kenya, the maker of Mortein insecticide, has yet again reiterated its commitment to the fight against malaria in the country.
To sustain this war, the company rolled out a national anti-malaria campaign to re-affirm its commitment to the global fight against malaria in the country.
The company unveiled Kenyan music star, Wahu Kagwi, as its brand ambassador to be the face of the campaign dubbed, ‘Fight to End Malaria.’
The brand says the move to have Wahu as the new brand ambassador is geared toward creating public awareness of preventive measures while affirming the killer disease is also treatable and eradicable.
“This alliance is aimed at fostering a partnership between Mortein and Wahu to create awareness about the ever-present threat of malaria in Kenya and our renewed commitment towards eradicating the disease,” said Asif Hashimi, Reckitt Kenya country manager.
Commenting on her new role, Wahu said, “In our country’s health as in many other areas, women and mothers are the agents of change and the driving force that creates better lives for families, communities, and the society at large. I am really glad to work with Mortein as it continues to pave the way to a malaria-free Kenya.” the old version of the Download bet9ja apk easily and quickly.
Kenya has an estimated 3.5 million new clinical cases and 10,700 deaths each year, with those living in western Kenya having a high risk of malaria, according to the Centre for Disease Control and Prevention (CDC).
The World Health Organisation’s World Malaria report 2021 shows Sub-Saharan Africa continues to carry the heaviest malaria burden, accounting for about 95 percent of all malaria cases and 96 percent of all deaths in 2020.
About 80 percent of deaths in the region are among children under 5 years of age.
