Twitter has introduced the expanded 280-character tweets for all its users’ worldwide.
The move comes after a limited experiment which began in September to see if a larger character count reduced “cramming” and led to users better expressing themselves.
Twitter limited tweets to 140 characters, but has doubled that to 280 characters.
“We’re expanding the character limit! We want it to be easier and faster for everyone to express themselves. More characters. More expression. More of what’s happening,” Twitter product manager Aliza Rosen said on Wednesday.
During the experiment, Rosen said people had more room to Tweet and received more engagement, more followers, and spent more time on Twitter.
