Toyota by CFAO has reaffirmed its commitment to Kenyan motorsport by pumping Ksh 33 million in the 2025 WRC Safari Rally, set to take place in Naivasha next month.
This marks the fifth consecutive year that CFAO Mobility Kenya has supported the rally as the official transport partner, strengthening Toyota’s legacy in one of the most demanding and prestigious events in global motorsport.
The sponsorship includes the provision of one Toyota GR Hilux Pick-up that will be used as a double zero “00” route opener, and, additionally, CFAO Mobility Kenya will provide a Hilux Mild Hybrid Pick-up that will be used as the zero “0” car, on selected stages, which is aligned to Toyota’s carbon neutrality agenda.
Further, it shall support the professional driver training for 10 of the Safari Rally safety caravan drivers, to enhance their road safety and defensive driving capabilities during the rally. This advanced driver training programme is aligned to its commitment as Toyota to enhance road safety for all, during the rally and beyond.
This year’s edition coincides with the 100th anniversary of Toyota Gazoo Racing’s participation in rallying. Over the past century, Toyota Gazoo Racing has cemented its legacy as a dominant force in motorsport, winning multiple world championships and consistently pushing the boundaries of automotive performance and endurance. The successive wins have proven Toyota’s superior engineering and resilience on Kenya’s toughest terrains.
CFAO Mobility Kenya Managing Director, Arvinder Reel, said: “We are incredibly proud to mark five years of continuous support for the WRC Safari Rally, a landmark event that showcases Kenya’s motorsport excellence to the world. As we celebrate 100 years of Toyota Gazoo Racing in rallying, our investment reflects Toyota’s unwavering commitment to pushing the limits for better, delivering high-performance vehicles, and supporting the growth of rallying in Kenya.”
This year, once again, the Toyota Gazoo Racing will continue with its road safety campaign in schools. This year’s initiative introduces an exciting mural drawing competition, where participating schools will visually express key road safety messages through artwork. The winning institution will be rewarded for its outstanding efforts in promoting #RoadSafety4All.
The event was graced by Sports Cabinet Secretary Salim Mvurya, Principal Secretary Peter Tum and Safari Rally CEO Peter Gacheru.
“At CFAO Mobility Kenya, we believe that road safety starts with education. By engaging students creatively and interactively, we hope to impart lifelong habits that promote responsible road use. The mural competition not only fosters awareness but also empowers young learners to become advocates for safer roads in their communities. We are excited to see the talent and powerful messages that will emerge from this campaign,” Arvinder added.
