Safaricom unveils 25% fibre discount to boost SME growth

New businesses located within Safaricom Home Fibre reach are set to enjoy a 25 per cent discount within the next two months.

According to the telco, the move is aimed at empowering entrepreneurs with the knowledge and skills that can help them sustainably accelerate their growth through affordable finance, digitisation and enhanced market access.

“Our commitment at Safaricom Business is to power business growth through products and solutions that matter to entrepreneurs. This offer on fibre to the business will ensure MSMEs have access to the fastest, most reliable internet that matches their ambitions,” acting Chief Enterprise Business Officer Frankline Okata said.

Okata announced this during the Safaricom Business Forum, themed ‘Fuelling Financial Growth Through Innovation’, which brought together a diverse range of entrepreneurs from Nairobi’s vibrant SME sector, all united by a shared ambition to grow, innovate, and overcome the unique challenges faced by small businesses in a rapidly changing economic landscape.

According to Okata, the discount is a result of the Kenya National Bureau of Statistics data, which recently showed that more than 70 per cent of small businesses fail within the first three years, largely due to cash flow or market issues.

“These challenges present an opportunity for collaboration and growth. We have introduced business credit solutions that leverage transaction history and real-time business performance to offer practical, accessible, and flexible credit solutions tailored to the needs of entrepreneurs,” he said.

The Grow with Safaricom Business forums have positively impacted thousands of entrepreneurs across the country through physical and virtual forums.