Sports

Safaricom to enhance internet capacity at Magical Kenya Open

This year’s tournament, which is part of the DP World Tour, boasts an impressive prize purse of US$2.5 million (Ksh 323,750,000), making it a fiercely competitive event in the golfing calendar

Safaricom has come on board as the official connectivity and communication support partner to the 2025 Magical Kenya Open (MKO) with a sponsorship package of Ksh 5 million.

As the official technology partner, Safaricom will lead the provision of a Cell on Wheels (COW) on ground to support live broadcasting; 4G enabled scoring devices, and airtime to ensure streamlined communication throughout the globally recognized event.

“As we mark 25 years of transforming lives, we continue to be at the forefront when it comes to supporting sports in Kenya. For over a decade now, we have supported this event, demonstrating our commitment to supporting talent and growing golf in Kenya. We are excited to showcase our superior 4G and 5G connectivity to Kenyans and the world at the 2025 Magical Kenya Open and wish all our Kenyan players all the best,” Dr Peter Ndegwa, Safaricom CEO, said during the launch of the sponsorship deal at the Muthaiga Golf Club in Nairobi.

The four-day tournament will feature 150 participants, including 19 Kenyans (13 professionals, 4 amateurs, and 2 juniors).  Among the key Kenyan players are Njoroge Kibugu, Balala Adel, Njoroge Samuel, Lejirma John, Daniel Nduva, David Wakhu, Michael Karanga, Shashwat Harish, Greg Snow, Njogu Simon, Edwin Mudanyi, Dismas Indiza, William Odek, Riz Charania, amongst others.

“Safaricom has been integral in supporting the growth of sports, including golf. We are immensely grateful for their unwavering support and long-standing partnership over the years. Their commitment to the development of sports has truly made a significant impact on our community. This sponsorship will go a long way in ensuring we have a successful and Magical Kenya Open event. We believe that their continued support will also help nurture and grow the sport of golf,” Ronald Kibaara, Commercial Director- Magical Kenya Open, said.

See also  Safaricom posts an increase in net profit by 12 per cent to Sh77 billion

This year’s tournament, which is part of the DP World Tour, boasts an impressive prize purse of US$2.5 million (Ksh 323,750,000), making it a fiercely competitive event in the golfing calendar.

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