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Museum of Illusions makes entry into Kenya

The Museum of Illusions (MOI) has announced its arrival in the country.

Billed as the world’s fastest-growing museum chain, MOI has organised an exclusive launch event in Nairobi on January 24, 2025, and open to the public on January 25.

The Nairobi installation at Laxon Court Plaza in Parklands marks MOI’s latest venture in its global expansion, joining its network of over 50 locations worldwide, including iconic cities like New York, Las Vegas, Paris, Istanbul, Madrid, Dubai, and South Africa.

Museum of Illusions Nairobi will feature more than 60 mind-bending exhibits, offering a captivating mix of optical illusions, immersive rooms, holograms, and stereograms.

Designed for visitors of all ages, the museum combines education and entertainment to create an unforgettable journey through the fascinating world of illusions.

“We are ecstatic to be bringing the Museum of Illusions to Nairobi, offering a new and unique experience to all consumers and providing a platform for edutainment,” said the museum manager Brandy Achar.

She added; “We welcome all to come immerse themselves in a world that will challenge their minds and provide a playground for their senses. We aim to inspire our visitors to see the world in new ways and provide a platform for learning and exploration.”

To celebrate Kenya’s artistry and culture, MOI has collaborated with renowned local creatives to create bespoke exhibits, including Moha, the father of matatu (nganya) culture, who brings the Reversed Room that is inspired by Nairobi’s iconic matatus.

Lulu Kitololo who has a theme of contemporary Kenyan female character reinterpreting the Kenyan traditional jewellery and fabrics.

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Brian Omolo will unveil a mural inspired by Nairobi’s urban culture.

“These partnerships embody MOI’s commitment to celebrating and promoting Kenyan talent while delivering an immersive, culturally resonant experience,” said Brandy.

Founded in 2015 in Zagreb, Croatia, the Museum of Illusions is now the world’s largest chain of privately held museums.

Each location features more than 60 unique exhibits, designed to amaze, educate, and inspire curiosity.

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