The entry of United States-based beauty company Max International into the Kenyan market with dietary supplements is expected to deal with the increasing cases of obesity in the country.
According to Max International Chief Executive Officer Joseph F. Voyticky, his company is expected to offer health solutions that are synonymous with the economic growth being experienced in the country.
He noted that fast-food restaurants are increasing daily. A major shift in cultural practices is expected countrywide changes that are likely to increase the risk of non-communicable diseases.
“We offer the very best technology in promoting the wellbeing of every single person. If not addressed, weight and obesity issues can become a major health burden to the country,” he said.
This is the company’s first entry into the East African market since it entered Africa through Ghana in 2014.
Apart from the company being valued at multi-billion shillings. The company develops and distributes branded and patent-protected nutritional supplements, weight loss and beauty products.
The company will be based in Nairobi, with a singular intention of helping Kenyans manage their weight amidst growing cases of obesity in the country and more so among those living in urban areas. It will gradually move to all the 47 counties even as it eyes other East African countries.
Some of the products include Cellgevity – Advanced Riboceine Technology, Max ATP – RiboCeine Fuel – Peak Performance for Everyone, Max N-Fuze – Nutritional Replenishment, Max ONE – Focused RiboCeine Supplementation, Max GXL – Unique NAC Formula, Max 357 – Arctic Cod Omega Blend and Max Switch – Dietary Supplement Capsules among others.
