Max International, best known for its organic health products, gains entry into the Kenyan market and is set to launch their products tomorrow, Saturday, May 14, 2022 with an aim of helping Kenyans get the most out of their lives, from both a wealth and health perspective.
This will be the company’s first entry to the East African market, valued at multi-billion shillings. Max first came to Africa through Ghana in March of 2014.
The value that Max’s products deliver to its customers lead it to expand to Nigeria, and Cote d’Ivorie in West Africa.
In total, Max has 11 offices spread across West Africa and 13 in the African continent.
Ahead of the launch, Max International Chief Executive Officer Mr. Joseph F. Voyticky said, “Max’s nutraceutical products focus on helping the cells of the body to produce glutathione or support glutathione’s functions.”
Max is committed to enhancing the health and longevity of people around the world using nutraceutical and personalised nutritional solutions that enhances the body’s ability to manage inflammation, oxidation stress and the effects of the aging process while strengthening the human body’s natural immune system.
“One of Max’s commitments is to bring world class products and business opportunity to all of Africa.
For Max expanding into Kenya and all of East Africa is a natural progression of the company’s commitment to the continent,” the CEO added.
Among other products – Max Beauty – is a makeup line designed to help women across the world celebrate their beauty boldly and with confidence.
Max looks to add the beauty line to its nutraceutical products in Kenya in the near future.
Since becoming CEO, Mr. Voyticky has developed prioritised and overseen the execution of Max’s strategic vision with a particular focus on pivoting the core Max business toward international expansion efforts.
Under his leadership, Max has expanded into countries in Africa, Central America, South America, and Asia.