The Kenya Tourism Board (KTB) is capitalising massively on this year’s edition of Magical Kenya Open (MKO) to enhance the country’s global tourism appeal.
KTB is treating some of the visiting top international golfers to a Safari at the Nairobi National Park, as part of efforts to highlight the country’s scenic attractions ahead of the weekend showpiece that has attracted over 100 foreign players.
KTB CEO June Chepkemei stated that Kenya stands tall globally as a golfing-safari destination, noting the opportunity has enabled the country to position itself for sports tourism.
“We are keen to capitalise on this growing popularity by leveraging the Magical Kenya Open. Participating international players will have the opportunity to experience Kenya’s unique tourism offerings, including a visit to Nairobi National Park for a game drive to sample Magical Kenya’s unmatched beauty as some have done today,” said Chepkemei in a statement.
She added, “Immersing our guests, especially those that have an international appeal in the allure of Kenya’s tourism experiences is key to cultivating lasting impressions. These tailored experiences not only elevate our profile as a premier golf destination but also cultivate brand ambassadors who can authentically share the magic of Kenya with the world.”
Chepkemei pointed out that the players serve as unique destination ambassadors who can tell their stories especially to friends and fans from their countries of origin.
“Hosting globally televised competitions like the Magical Kenya Open provides great exposure for our country. We intend to capitalise on the spotlight by showcasing our first-class tourism offerings. Our unique landscapes, abundant wildlife and rich culture make Kenya a dream destination for travellers seeking adventure. We look forward to welcoming more visitors and sharing our treasures with the world,”
Brandon Wu from the United States, who was among the golfers on an early morning game drive at Nairobi National Park, described the experience as truly unforgettable. “This has been an amazing experience, especially in the morning with the amazing sunrise. The beauty, the calmness of the trees and landscapes, and the sight of animals in their natural habitat made it so special.
The Magical Kenya Open which is scheduled for February 20th to 23rd at the Muthaiga Golf Club in Nairobi will feature over 150 players from more than 30 countries, competing for a prize purse of US$2.5 million (approximately Ksh 322.5 million).
Thirteen Kenyan professional golfers have qualified for the tournament, including seasoned players like Dismas Indiza and Greg Snow.
International participants include Johannes Veerman (USA), Ángel Hidalgo (Spain), and defending champion Darius Van Driel (Netherlands) who will be returning to defend his title.
