KEPSA unveils ‘2025 Playbook for Future-Ready Brands’ publication
The publication features thought leadership opinions by stakeholders in the private and public sectors
Kenya Private Sector Alliance (KEPSA) has announced the publication of its latest edition of the Kenya Business Channel magazine, titled “2025 Playbook for Future-Ready Brands: Investment Trends, Risks, and Opportunities for Success.”
It highlights how KEPSA has consistently promoted trade facilitation measures, such as simplified customs procedures and regulatory reforms, and its ongoing efforts to align fiscal policy with Kenya’s economic growth.
The publication features thought leadership opinions by stakeholders in the private and public sectors. It is crafted to offer a strategic guide for progressive leaders, investors, and entrepreneurs, including SMEs, who aim to make audacious data-informed decisions.
“The aftershocks of geopolitical realignments, most notably the recent US regime change, ripple across borders, reshaping trade corridors and investment flows. We are now compelled to reimagine partnerships, diversify alliances, and deepen regional integration,” states KEPSA CEO Carole Kariuki.
She adds: “But even as we navigate these external pressures, internal imperatives demand equal attention. Tax regimes are tightening, compliance frameworks are evolving, and the margin for error is narrowing. In this climate, agility alone is insufficient; businesses must marry adaptability with unwavering ethical rigor.”
The magazine also sheds light on the impacts of the U.S. foreign aid freeze, part of a global recalibration of development financing, which has amplified the urgency of self-reliance, including increased collaboration within the African Continental Free Trade Area (AfCFTA).
KEPSA Chair Jas Bedi says” “Kenya’s ratification of the AfCFTA in 2021 continues to bear fruit, with intra-African exports growing by 22% between 2022 and 2024, as reported by the Kenya National Bureau of Statistics (KNBS).”
KEPSA’s collaboration with the AfCFTA Secretariat has focused on dismantling non-tariff barriers, enabling over 500 SMEs to access markets in Ghana, Egypt, and beyond.
These efforts align with Kenya’s National Trade Policy 2023, which prioritizes export diversification to cushion against external shocks. The CEO of Kenya Investment Authority (KenInvest), John Mwendwa, who has also contributed to the magazine, reiterates this fact.
“Both our organizations, while distinct in their roles, share a common mission: to enhance Kenya’s attractiveness as an investment destination and foster a business environment where opportunities can flourish. We are creating a seamless bridge between investors, businesses, and policymakers, ensuring that global and local dynamics are harmoniously aligned,” said Mwendwa.
“As international investors grapple with uncertainties, from fluctuating commodity prices to shifting global supply disruptions, the stability and resilience of the Kenyan market become even more appealing with partnerships like this one,” he added.
The Kenya Business Channel continues to serve as KEPSA’s flagship platform for knowledge sharing and dialogue across sectors, reinforcing its commitment to inclusive and sustainable economic growth in Kenya.
