Co-operative Bank aggressive expansion in the Kenyan market saw the lender open its third branch in Eldoret town.
The new branch in Eldoret brings to 156 the total Co-op Bank branches in Kenya following another four branches in South Sudan.
“We continue to leverage digital tools to deliver full-service banking to customers, while at the same time optimize our branch network by opening new branches at carefully selected outlets identified through rigorous market research.” Gideon Muriuki, Group Managing Director and CEO, Co-op Bank.
The lender says it plans to maximize opportunities in the Kenyan market, which remains the most profitable for homegrown banks in their new five years strategic plan.
“We believe there is no one single channel that will displace all others, rather, it’s the investment in an optimal and balanced multichannel strategy that will offer a fulfilling experience to the customer,” he said.
During the event, the first customer to open an account at the new Co-operative Bank branch on Kenyatta Street Branch in Eldoret, Jayesh Shah Lalji was given a token from the bank’s Director for Retail and Business William Ndumia and the manager of the new branch Phyllis Limo. Athletics legend and Co-op Bank customer Kipchoge Keino receives a gift.
The Governor Uasin Gishu County H.E. Jackson Mandago cuts the tape to mark the opening of the new Co-operative Bank branch on Kenyatta Street Branch in Eldoret, being the third Co-op Bank branch in the town.
