Co-op Bank among 10 most valuable Kenyan brands in 2025, new research shows

Co-operative Bank of Kenya (Co-op Bank) has been listed among the 10 most valuable Kenyan brands, according to a new report from Brand Finance, the world’s leading brand valuation consultancy.

According to its research, Co-op Bank came in at position 5 with a brand value of Sh26 billion ahead of NCBA, Kenya Power and Lighting Company, Tusker, I&M and Kenya Airways.

The research shows that the banking sector contributes over half of the ranking’s total brand value, accounting for over Sh185 billion, underscoring the sector’s central role in Kenya’s economy. Five of the top 10 most valuable Kenyan brands are banks. Apart from Co-op  Bank, the others are Equity Bank, Kenya Commercial Bank, NCBA, and I&M.

Equity Bank (brand value up 8.4 per cent to Sh71.3 billion) retains its position as the most valuable Kenyan brand for the second year running.

Safaricom (brand value up 0.5 per cent to Sh58.3 billion) maintains its position as the second-most valuable Kenyan brand, and leads in environmental sustainability perceptions.

Tusker (brand value up 67 per cent to Sh9.6 billion) is the fastest-growing Kenyan brand in 2025.

Tusker is also the strongest Kenyan brand, with a BSI score of 97.1 out of 100.

APA Insurance, GA Life Assurance, and ICEA Lion enter the 2025 ranking.

Walter Serem, Regional Manager, Brand Finance East Africa, commented: “As the Brand Finance Kenya custodian, my role is critical in highlighting the value of local brands in relation to global benchmarks. Strong brands command premium pricing, build customer loyalty, generate employment, and attract international investment – all of which drive Kenya’s economic growth. In the Kenya 25 2025 ranking, 18 brands have increased their brand values, while five new entrants join the list, highlighting the dynamic and ever-evolving nature of Kenya’s branding landscape.”