CeraVe skin care has partnered with dermatologists and pharmacies to make the product more accessible to patients and consumers in the country.
The brand, which is a product of L’Oréal, has so far listed MyDawa, Goodlife and other independent pharmacies as its key distribution partners in the market as it stirs similar partnerships with pharmacies all across the country.
“At CeraVe, we work with dermatologists to develop products that are rooted in science and formulated with carefully selected ingredients responsive to consumer needs,” said Active Cosmetics Division Business Unit Manager Edouard Homasson.
CeraVe is designed to restore and maintain skin barrier function for all through efficacy, safety, compliance and accessibility.
“A growing body of evidence was suggesting that many dermatological skin concerns are associated with a decreased level of ceramides in skin and we came up with a solution to revolutionize skin treatment that has been hugely successful elsewhere in the world and now we are casting the net wider through strategic alliances to make it available in the Kenyan market,” said CeraVe Brand Manager Mary Wangari.
CeraVe which was launched 13 years ago has lately gained popularity across the globe following acquisition of its manufacturing company in 2017.
The fragrance-free and non-irritating products are targeted at people with oily, dry, very dry and sensitive skins of all age-groups thus offering therapeutic skincare for all.
Clinical studies have shown that using CeraVe twice a day leads to a reduction of up to 78 per cent of Atopic Dermatitis symptoms including itchiness and dryness.
CeraVe products come in moisturizing lotions, creams, hydrating and smoothing cleansers.