Usain Bolt to trademark his signature victory pose

Jamaican Star Usain Bolt has made a submission to the United State Patent and Trademark Office to trademark his logo showing his signature victory celebration pose. 

The athletics icon is known globally for the move in which he leans back and gestures to the sky and he occasionally did the pose after winning gold medals and setting world records. 

Bolt filed his trademark application on August 17 and intends to use it on items such as clothing, jewellery, restaurants and sports bars. 

“Given that Bolt is now retired from racing, it makes sense that he would look to expand his business empire,” said Josh Gerben, a Washington DC-based trademark lawyer. 

“The silhouette of his victory pose is recognised around the world. This trademark registration would enable him to offer the items listed in the application himself, or license the right to use the trademark to third parties,” Gerben added. 

Usain Bolt had applied to register a similar trademark 12 years ago but the move has since lapsed under US law. 

Bolt retired from athletics in 2017 after the World Championships in London. 

When queried on whether he would reconsider returning to the sport, the retired Jamaican sprinter answered: “I’ve seen too many people retire and come back just to make it worse or to shame themselves. I won’t be one of those people.” 

The eight-time Olympic gold medallist still holds the world records for the 100m and 200m, making him the fastest man in history.