Unga Wa Dola diversifies into edible oil
The Kitui Flour Mills, the parent company for wheat and maize flour brand Unga wa Dola has launched a new edible oil brand, Dola Cooking Oil the latest addition to its portfolio as part of its strategy to diversify in a bid to meet consumer demands for high quality food.
“We are pleased to launch Dola cooking oil which demonstrates our commitment to the Kenyan market as a company rooted in Kenya for over 50 years.” Kitui Flour Mills Finance Director Anwar Bajber observed.
Unveiling of the edible oil to be manufactured in Kilifi county is set to lower prices of edible oils most of which is imported from abroad besides creation of jobs at the company’s Vipingo-based plant.
Bajber said they seek to provide safe, healthy and sustainable products through the firm’s value chain.
“We will continue to invest in and grow with Kenya, with a common vision of a safe, dynamic and innovative path forward in the food sector and are keen to continue to identify and pursue opportunities to do so working with our partners and stakeholders.” Bajber added.
The edible oil market in Kenya is expected to progress at a CAGR of 13.37 per cent in revenue and 4.75 per cent in volume during the forecasting period 2023-2028 according to market intelligence firm Research and Markets.
Market research shows that the sales of edible oils continued to grow rapidly as edible oils are a kitchen staple that most local consumers continue to purchase.
It is also projected that the growth rate in retail volume sales of edible oils will remain robust throughout the review period, aided by population growth, urbanization, and post-pandemic economic recovery.
