Singaporean sports kit manufacturer seeks to rule Kenyan market
In recent years, Mafro has kitted Zambian giants Nkana FC and Ugandan powerhouse KCCA FC
Singaporean sports kit manufacturer Mafro Sports is expanding its presence in the Kenyan market.
On Sunday, the company unveiled a new kit for FKF Premier League side Shabana FC in a colourful ceremony at the Gusii Stadium, marking a new chapter in their growing dominance. This was described as a game-changing move for the sports apparel industry in Kenya
This announcement comes just months after Mafro Sports entered a similar partnership with AFC Leopards.
According to the regional marketing manager Shon Osimbo, Mafro’s strategy is about partnering with prominent sports teams and offer high-quality kits that give players the performance edge they need while appealing to fans with modern, eye-catching designs.
“When we courted AFC Leopards, we knew that we had begun a great journey. Having Shabana on board makes it even special,” She said.
“In 2023, we entered the Kenyan market, kitting the Trailblazers Volleyball team. The journey has been a success and this might have just helped us break the ice,” she added.
“Very few teams plying their trade in the local leagues have deals with reputable kit manufacturers and we want to have as many teams as possible and, of course, give them great value that will be unmatched, “Osimbo stressed.
Mafro’s influence, however, is not limited to the Kenyan market. The company has already made significant inroads into other parts of the African continent. In recent years, Mafro has kitted Zambian giants Nkana FC and Ugandan powerhouse KCCA FC.
With this growing portfolio, Mafro Sports has a long-term vision play for the growing kit industry. Their commitment to quality and innovation is positioning them to succeed in an increasingly competitive industry.
By signing deals with clubs like Shabana and partnering with AFC Leopards, Mafro has carved a niche for itself as a serious player in the market.
Shabana, known for its passionate fanbase and rich football history, will now officially will don Mafro’s kits, creating a sense of unity between the team and the local community.
This move is seen as a strategy to embolden the concept of merchandising. It is also envisaged that the push is about building brand loyalty and integrating Mafro’s identity into the culture of the teams it works with.
