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Safari Rally gets Sh209 million boon from KCB

Out of the sponsorship, Sh100 million will be allocated to the Kenya Motorsport Federation to facilitate preparations and logistics and ensure the event runs seamlessly

The World Rally Championship (WRC) Safari Rally and KCB Group have renewed their partnership for the fifth consecutive year with Ksh 209 million set aside this year for the globally acclaimed project.

This iconic motorsports event slated for March 20 – 23, 2025 in Naivasha is expected to attract many visitors in Nakuru County but even a larger TV audience during the three days of thrilling action.

This year, the financial institution is sponsoring four local rally drivers including Nikhil Sachania, Evans Kavisi, Tinashe Gatimu and Karan Patel. Gatimu will be making her debut as part of KCB racing team while Kavisi will be bouncing back to rallying after a year-long hiatus.

Speaking at the official media launch in Nairobi, KCB Group CEO Paul Russo said: “The WRC Safari Rally is more than just a motorsport event. We see it as a platform to showcase Kenya’s potential on the global stage. At KCB, we believe in pushing boundaries, and through our support, we hope to enable Kenyan drivers to excel while supporting Kenya’s socio-economic ambitions.”

Out of the sponsorship, Ksh 100 million will be allocated to the Kenya Motorsport Federation to facilitate preparations and logistics and ensure the event runs seamlessly. An additional Ksh 23 million will directly support four local drivers. Ksh 86 million is set aside for activations, hospitality, branding and Revvvisha na KCB campaign that aims to encourage savings culture among Kenyans.

“The WRC Safari Rally has become a hallmark of Kenya’s global sporting calendar, attracting thousands of visitors and injecting billions into our economy. We commend KCB Bank for its steadfast commitment to not only this event but also the broader development of sports in Kenya. Their support ensures that local talents continue to shine on the global stage,” noted Cabinet Secretary for Youth Affairs, Creative Economy and Sports  Salim Mvurya.

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As the world descends on Naivasha for the four-day action in March, activities will start at Kasarani on Thursday, March 20 for the ceremonial start and then cars will proceed to KICC for the Super Special Stage.

Action will head to Camp Moran and Morendat in Naivasha on Friday. On Saturday, the cars will pass Sleeping Warrior, Elementaita, Soysambu and Buffalo Mall. Sunday’s action will see cars go through Malewa, Oserian, Hell’s Gate and Hippo site before culminating in a prize-giving ceremony.

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