Absa Bank Kenya PLC now its 14th yer of partnership has announced a KSh 60 million investment in the 2025 Magical Kenya Open (MKO);the prestigious golf tournament.
The 56th edition of the Magical Kenya Open is set to tee off from 20th to 23rd February at the par 71 Muthaiga Golf Course.
The key sponsors the tournament has allocated KSh 40 million to support the Kenya Open Golf Limited (KOGL) who are local organizers of the event. The remaining amount will enhance promotional efforts and create exclusive experiences for fans and stakeholders, ultimately delivering a world-class event.
Absa Bank Kenya PLC’s CEO, Abdi Mohamed, emphasized the significant role sports plays in society, particularly in empowering individuals and communities to realize their ambitions.
“Our purpose is to empower Africa’s tomorrow together, one story at a time. We want to showcase the undeniable socio-economic impact of sports. These initiatives boost tourism, create jobs, and invigorate local economies, illustrating our commitment to sustainable growth and community empowerment.”
He added: “The influx of attendees from around the world bolsters our hospitality and transport sectors, benefiting small businesses and local communities. This ripple effect directly enhances our economy. Moreover, the Magical Kenya Open showcases Kenya’s rich cultural heritage to a global audience, proving it’s always more than just golf; it’s about the stories that matter, because to us, every story matters.”
The Magical Kenya Open is a premier event in sub-Saharan Africa, part of the DP World Tour, and has significantly contributed to establishing Kenya as a global destination for golfing and sports tourism. This year’s tournament will host 144 elite golfers worldwide, including eight professional and two amateur golfers representing Kenya.
They will compete over four exciting rounds for a share of the remarkable KSh 322.5 million prize purse. The Kenyan professionals participating will include; Njoroge Kibugu, Greg Snow, David Wakhu, Samuel Njoroge, Dismas Indiza, Mohit Mediratta, Riz Charania, and Edwin Mudanyi.
Principal Secretary for Youth Affairs, Creative Economy and Sports Eng. Peter Tum said: “As a government, we remain committed to creating an enabling environment for sports organizations to thrive in our country. Our commitment is driven by the fact that sports does not only bring us together as a nation but also enable our youth to pursue their sporting talent. It is for this reason that the government has once again agreed to invest heavily financially in making sure that Kenya hosts the Magical Kenya Open 2025.”
On his part, the Kenya Open Golf Limited chairman Peter Kanyago highlighted the tremendous growth of the golfing sport in Kenya over the years, thank to the power of collaboration between the public and private sectors.
“We take pride in the results of our continued partnership with private sector players such as Absa, which are evidenced by the transformation of this tournament from an elitist outlook to a more inclusive family and lifestyle event,” he stated.
