Absa Bank launches card usage campaign with cash rewards

Absa Bank has launched a new initiative to boost digital payments and reward customers for embracing cashless transactions.

The three-month campaign, dubbed ‘Play Your Cards Right,’ seeks to encourage both new and existing customers to use Absa debit and credit cards in their everyday purchases.

Customers who transact using their cards whether by swiping, tapping, or shopping online will automatically enter a draw for weekly and monthly cash prizes.

Speaking during the launch, Absa Bank Kenya’s Head of Cards and Payments, Linda Kimani, said the initiative is part of the lender’s broader strategy to accelerate digital adoption while giving back to loyal customers.

“The Play Your Cards Right campaign is designed as a customer rewards initiative encouraging Absa debit and credit card holders to embrace card usage while making daily transactions meaningful, fun and rewarding,” Kimani said. “We built this campaign on the foundation that Absa Bank continues to innovate around our customers’ needs and lifestyles, and that we remain a Bank that is customer-first, digitally led and attuned to the evolving needs of every customer.”

Through the campaign, three lucky winners will walk away with Sh100,000 each week, while one customer will bag Sh1 million every month during the three months.

Kimani noted that Absa has invested heavily in secure and convenient payment solutions as part of its commitment to driving financial inclusion and entrenching a cashless economy.

“We believe banking should not be complicated, but convenient, versatile, reliable, fun and secure—qualities that cards deliver,” she added.

The campaign also reflects Absa’s sustainability strategy, which emphasizes financial inclusion by encouraging customers to transact efficiently, securely and with confidence in digital platforms.