The tier one commercial lender, the Cooperative Bank of Kenya has has emerged the top in the runner-up for the Best Product Relaunch Campaign at the Marketing Society of Kenya (MSK) Awards for its innovative YEA-Life Ijipe Campaign.
The award honours the bank’s YEA-Life Ijipe Campaign, which is designed to cater to young people aged 18-35 with the Young Ennovators Account (YEA).
Co-op Bank relaunched the Young Ennovators Account (YEA) accounts to support young adults striving for financial independence.
Specifically, YEA is designed for youth between 18 and 35 years to equip them with the essentials to manage their money effectively, build financial literacy, and enjoy a suite of exclusive perks. By managing your finances through a Young Ennovators Account, you’re setting the foundation for a future of financial wisdom.
“A great way to wrap up 2024! We won 1st Runner-Up for Best Product Relaunch Campaign at the MSK Awards for the YEA-Life Ijipe Campaign (Young Ennovators Account for 18-35 yr. olds). This award highlights our ongoing commitment to using technology and innovation to deliver efficient and modern banking solutions. Click Here to download YEA and join the movement.” The bank said.
The YEA-Life Ijipe Campaign has been a key part of Coop Bank’s strategy to connect with the younger demographic, encouraging them to embrace financial independence and explore new ways of managing money.
The campaign leveraged digital platforms, creative storytelling, and interactive features to engage young people, resulting in a significant increase in account sign-ups and brand engagement.
