KBL unveils new Chrome Vodka design
As part of its ongoing vision, the Chrome brand will be continuing with partnerships with creative communities
Kenya Breweries Limited (KBL) has unveiled a new pack and visual identity for mainstream spirits brand, Chrome Vodka, reinforcing its commitment to quality, innovation, and the creative economy.
This new look is meant top align with Chrome’s Street Filosofia campaign, a movement that celebrates progress, ambition, and the ingenuity of Kenya’s urban youth.
Speaking at Chrome City, the launch event at KICC, Mark Mugisha, Marketing and Innovations Director at KBL, highlighted the significance of this milestone, emphasising the need for continuous innovation to engage Chrome’s core audience – Kenya’s dynamic young consumers:
“It is indeed a moment of pride for us at Kenya Breweries Limited as we unveil the new packs for Chrome – a brand that has remained true to growth and innovation whilst celebrating the immense talents amongst our consumers. The look and feel of the new Chrome pack truly honors the Kenyan legacy with the incorporation of our bright skyline, a representation of our landscape while maintaining our quality and premium cues for both the gin and vodka variants.”
A sleek, silver-and sky-blue label with bold embossing, reflecting the brand’s quality yet street-savvy appeal. The revamped label features intricate patterns inspired by Kenya’s urban art scene, emphasising authenticity and ambition. For Chrome Gin, expect a refined, deep-green and gold label, signifying its rich flavour profile. The cap and seal feature have been enhanced with security elements, ensuring product integrity while adding a touch of sophistication.
The Chrome City launch event presented a cultural festival that brought together musicians, designers, mixologists, and street artists, demonstrating Chrome’s continued investment in the creative economy.
“Our core target audience for this brand is always evolving, requiring us to constantly innovate and push boundaries to maintain relevance in a competitive market. This fresh pack is pivotal to our commitment to ensuring that our consumers always get the best quality product while resonating with their fast-changing preferences.,” added Mugisha.
As part of its ongoing vision, the Chrome brand will be continuing with partnerships with creative communities, further positioning itself as a driver of talent and entrepreneurship in Kenya and beyond.
