Showmax to live stream Tyla’s historic concert
Showmax has announced that it will livestream Grammy-winning South African “Popiano” superstar songstressTyla from the SunBet Arena in Pretoria, South Africa on January 18, where fans in 44 African countries could watch.
Tyla, the youngest African Grammy winner, will showcase hits from her chart-topping debut album TYLA, which has amassed more than 1.6 billion streams.
Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa, said; “With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”
Fresh off wins at the BET Awards, MTV Music Video Awards, and the Grammys, Tyla, hailed as the “Queen of Popiano,” invites fans to join her online: “Tygers! Me and Showmax decided to live stream this concert for everyone across Africa. I hardly get time to be home so this one is gonna be special! I can’t wait for y’all to ROCKKK with me!”
As for the fans who missed her sold-out Cape Town and Pretoria shows, this exclusive live stream offers a final chance to be part of Tyla’s magical tour.
“We are not just hoping to smash records with this live stream. We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world,” Narsi added.
