The Coca-Cola Company has unveiled a promotion dubbed ‘Changamkia Mamilli na Coca-Cola’ to reward loyal consumers.
Each week for the next 12 weeks one lucky customer will win a million shillings in the ‘Under the Crown’ promotion that will run for twelve weeks starting today to 22nd August 2017. In addition, there will be daily winners of cash from a minimum of Kshs50 to Kshs5, 000 or 15 free SMS and 15 MBs Safaricom Data bundles.
Speaking during the launch, Lucy Oduor, Marketing Manager Kenya, Coca-Cola – CEWA said, “As a brand, we hold our consumers with high esteem because they play an integral role to us as a business and we always seek to fulfill their needs by providing quality products. We are using a reward system to appreciate customers for their loyalty.”
The products that are part of this promotion include; Coca-Cola, Fanta and Sprite identifiable by a yellow crown available at all local retail outlets countrywide.
To participate, consumers must purchase 200ml, 300ml or 500ml returnable glass bottles of Coca-Cola, Fanta or Sprite and check under the yellow crowns for an eight-digit alphanumeric code. They will then send an SMS with the code to the short-code number 40111
Consumers must be eighteen years and above, be registered users on Safaricom, Airtel, Orange or Yu mobile networks.
Every week, draws for the weekly grand prize of Kshs.1 Million will be conducted and winners contacted through the mobile phone number 0791087785.
Some of the past successful promotional campaigns undertaken by The Coca-Cola Company include ‘Chotaa Chapa’ and ‘Under the Crown Promotion’ during Coke Studio Africa which entailed participants winning Safaricom Data and SMS bundles among other prizes.
