A US based beauty products firm, Max International has held her inaugural medical symposium in Kenya.
They assessed the firm’s patented technology which seeks to promote health among Kenyans as they seek to gain a foothold in their latest virgin market.
The symposium was also attended by independent medical researchers to review Max International’s products.
Among those present was Dr. Herbert Nagasawa, the inventor of RiboCeine™, which is patented glutathione enhancing technology.
Nagasawa is a world-renowned medicinal chemist with 170 peer-reviewed journals published over several decades.
He said that Riboceine has been proven to protect people against oxidative stress- a metabolic condition where excess free radicals are produced.
“Glutathione is the most important endogenous antioxidant for cellular defense against oxidative stress, and is vital for the integrity of the gut,” he said.
Notably, he noted that Riboceine has the ability to improve a person’s level of glutathione, as proven in various studies.
Nagasaka noted that low levels of glutathione have among other things been associated with cardiovascular diseases.
There are currently 44 peer-reviewed research studies demonstrating the effectiveness of Max’s flagship patented molecule RiboCeine™.
The event came just days after the firm was launched in Nairobi, marking its entry to East Africa, and setting its base in a city with an increasing middle-income earners and ever-rising health needs.
But the entry has been informed more by the need according to Max International Chief Executive Officer Joseph Voyticky.
Speaking during the symposium, Voyticky pointed out the worrying statistics by health organizations, showing that at least 60 percent of city dwellers are obese.
The symposium, Voyticky said, was to help Kenyan medics understand and appreciate the technology behind the firm’s products and ascertain their legitimacy.
“The East African countries economies have shown tremendous resiliency through the pandemic with relatively low inflation rates as compared to the rest of the world.
However, there is a great need for the value that Max International offers with respect to its technology-based nutritional supplements and the personal development platform provided through Max,” the Max International CEO said.
