Max International, an organic health product body launched their products after gaining an entry into the Kenyan market on Saturday in Nairobi.
The motive of their entry to Kenya is to help the people live a healthy life and boost their immunity against diseases.
During the launch, Max’s CEO, Joseph Voyticky said the company will be targeting all Kenyans across all the 47 Counties, despite the company being based in Nairobi which is their main hub for the East African Market.
“We offer the very best technology in promoting the well-being of every single person, if you don’t have your health, you have nothing. No one thinks about anything else if they are not healthy. You can put our products to a test.” he said during the launch of the company in a colourful ceremony held in Westland.
Voyticky pointed out that one of the most effective ways to do so is to ensure that our immune systems are in better shape and one of the proven ways to that is to live well and enhance our level of Glutathione.
Glutathione is the most important and abundant antioxidant in the human body and is considered the master antioxidant that exists inside every one of the trillions of cells that make up the human body.
“Max is committed to enhancing the health and longevity of people around the world using nutraceutical and personalized nutritional solutions that enhance the body’s ability to manage inflammation, oxidative stress and the effects of the aging process while strengthening the human body’s natural immune system,” Voyticky added.
The company develops and distributes proprietary and patent-protected nutritional supplements, weight loss and beauty products. The products that got launched into the Kenyan market include Cellgevity, Max ATP – RiboCeine Fuel, Max N-Fuze which is a Nutritional Replenishment, Max ONE which is Focused RiboCeine Supplementation, Max GXL known for its Unique NAC Formula and Max 357 which is Arctic Cod Omega Blend and Max Switch which a good Dietary Supplement Capsules among others.
However, the beauty products have not yet arrived in Kenya.
Thousands of Kenyans are also expected to start earning through the distribution of Max products at a time when unemployment is still a big challenge.
The companies need to penetrate into the East Africa market came after the World Health Organisation asked people to invest in boosting their immunity to be able to fight the COVID-19 that paralyzed a number of activities across the world and deaths this made people even more aware of the need for preventive health.
After Kenya the company is planning on expanding into the East Africa Market. Max’s technologies, expanding on decades of research funded by the United States National Institutes of Health, are patented compounds that fully protect the sulfhydryl group on cysteine and as a result significantly improve the bioavailability of this substance for the production of glutathione.
There are currently 44 peer-reviewed research studies demonstrating the effectiveness of Max’s products.