Kenyans can now participate in a real-time opinion polling system, a first in the country as opposed to the traditional practice where pollsters randomly pick telephone numbers.
In the new system which is being operated by the Cosmopolitan Media Limited, the real-time opinion polling system will aggregate sentiments and allow users to compare data on one screen right from the comfort of their smart-phone.
The App is already out and one can download it using their smart-phones and participate in voting.
Unlike traditional polling where random telephone numbers are generated and on average 2,000 people are polled, the new App gives all Kenyans an equal opportunity to endorse their preferred candidate. It gives a large sample size which is more representative of the population.
The App encompasses all elective positions in the Kenyan electoral system including the MCA with an aim of giving localized predictions to voters in all levels.
Aspirants at each level send their information to be listed on the platform complete with a pitch of their manifesto in video. Users are able to endorse their preferred candidates and track their popularity right from the application.