Tourist board to revive Magical Kenya brand

Tourist board to revive Magical Kenya brand

- in Business, News
Cabinet Secretary for Tourism Najib Balala

Kenya Tourism Board has partnered with Google, Safaricom, Kenya Wildlife Service and Tourism Finance Corporation to introduce an online training programme aimed at promoting domestic tourism.

KTB chief executive Betty Radier said the programme will leverage on increased use of internet by Kenyan holiday makers in line with their strategic objective to enhance visitors’ experience and increase their stay.

“Many Kenyans have access to internet through their mobile phones providing us with a great opportunity to engage them with travel related content and experiences. KTB will work with the identified partners to engage players in the tourism and travel sector to enable them utilize the internet to their advantage,” she said.

The roll-out to be carried in Nairobi, Mombasa, Naivasha and Kisumu comes at a time when domestic tourism is on a steady rise.

KTB expects the programme to deliver a 20 per cent growth in returns and 5 million bed nights booked in 2018.

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